CRM FOR INSURANCE

The Insurance CRM built for how you actually work

Stop bouncing between carrier portals. Bring policy data into your CRM, trigger automatic workflows, and use pre-built dashboards to stay on top of reviews, renewals, and new business.

Insurance advisor with automated insurance CRM

Trusted by 120,000 teams worldwide

IA Logo BNP Paribas Logo Raymond James Logo

See all of your policies in a single location

Maximizer makes policies available in a single location, so you can stay ahead of client needs, keep nothing from slipping through the cracks, and focus on conversations that actually move your business forward.

Client and policy data in one place

Import insurance policies from 11+ Canadian carriers for complete client context in every interaction.

Automated insurance workflows

Dashboards built for insurance

Active policies, premium revenue, renewal timelines, and coverage gaps in one view.

Automated insurance workflows

 

Workflows made for advisors

Stay on top of review and renewals with workflows designed for the insurance industry.

Automated insurance workflows

Less time on admin, more time advising

Cut manual data entry, stay audit-ready, and reclaim time for client conversations.

Automated insurance workflows

Automated insurance workflows

Too many systems. Not enough control.

Most insurance teams are stuck managing fragmented data instead of running their book. Too many portals, too much manual work, and no clear view of what’s happening across clients and policies.

Searching for policy data eats up your day Jumping between carrier portals just to understand one household
Manual data errors increase compliance risk Manually re-entering policy details and tracking updates across systems
Renewal opportunities go unseen Relying on spreadsheets to manage reviews, renewals, and follow-ups
Missed renewals. Missed revenue.

See your entire book right from your CRM

Say goodbye to fragmented data spread across multiple systems. Identify policy gaps, automatically trigger follow-ups, and free yourself from operational busywork with Maximizer.

Maximizer Insurance Module showing reporting dashboard for insurance practice book of business

See your entire book in one place

Access client insurance policy information alongside history, notes, and tasks.

Visualize your book of business with pre-built dashboards.

Understand total household coverage and opportunity.

Eliminate admin and compliance stress

Trigger workflows based on renewal dates, review cycles, and policy milestones.

Track annual reviews, renewals, and compliance activities in one place.

Maintain clean audit trails without extra effort.

Find oppportunities before they walk out the door

Search-based querying for quick information access.

Sort by premium to segment your highest-value clients.

Turn coverage gaps into cross-sell conversations.

The CRM built for Insurance

Insurance Tab

Client and policy data side-by-side

Bring in your data

Upload policy data from more than 11 carriers.

Automate your workflows

Set up reviews, renewals, and task sequences.

Run your book with clarity

Visualize your business, act faster, and grow your practice.

AI that knows insurance

Secure AI

Canadian-hosted, with built-in privacy controls.

Prep for any client call in minutes

Analyze client assets, liabilities, and coverage gaps in seconds.

Get up to speed

Ramp-up faster with education tools and conversation coaching.

IQ Boost with prompts for insurance brokerages and agencies

Companies choose to partner with Maximizer

“It’s a versatile CRM that has proven to be multifunctional for our company. We would be lost without Maximizer!”
Angie Merrell,

Vice President of Risk Management

“Extremely user friendly. Easy to access reports and excellent customer service.”
Rita Koch,

Executive Assistant

“Probably the best customer service of any IT company on the planet. However, it’s very rare that we need them due to the quality of the product.”
Scott Fry,

Managing Director

Best in class CRM software

Over 35 years of delivering exceptional results.

CRM leader 2025 Fastest Implementation 2025 Badge Best Results 2025 Badge Best Usability 2025 Badge Best Relationship 2025 Badge Most Implementable Badge High Performer 2025 Badge

Learn why people love Maximizer

Try Maximizer Today

You already have the clients.
Now get the system that helps you actually manage and grow them.

Frequently asked questions

Can I track different policy types?

Yes, including life, critical illness, disability, SEG funds, and mutual funds.

How are workflows triggered?

Workflows are triggered based on policy events like renewals, review cycles, and compliance deadlines.

Will this help with compliance?

Yes. Activities, notes, and documents are tracked to support audit readiness.

Can I migrate from systems like Saleforce or Equisoft?

Yes. Our onboarding team will help you import, structure, and cleanse data before bringing it to Maximizer.