Maximizer Empowers Sales Leaders to Achieve More with Microsoft Teams and Power Automate Integrations

Vancouver, BC, January 27th, 2025 – Maximizer, a trusted name in customer relationship management (CRM) for over three decades, has announced the upcoming launch of enhanced integration capabilities with Microsoft Teams and Power Automate. Building on its already robust Outlook integration, Maximizer continues to redefine CRM for sales leaders who rely on the Microsoft 365 ecosystem. 

Why it’s relevant: Sales leaders often spend days managing administrative tasks instead of leading their teams or building critical client connections. Maximizer goes beyond basic integrations with Microsoft 365, embedding CRM functionality directly into Teams, Power Automate, and Outlook —transforming Microsoft 365 into the hub of sales operations. This empowers sales leaders to lead smarter, close faster, and focus on what matters most.  

“Sales leaders need tools that match the complexity of their role,” said Alex Ackermans, VP of Product and Engineering at Maximizer. “By bringing CRM functionality to Microsoft Teams and Power Automate, we free up their time to focus on what matters most—leading their teams and building client relationships.” 

Key Features Tailored for Sales Leadership 

Microsoft Teams: 

• Access CRM records instantly within Teams chats to bring critical deal information directly into conversations. 
• Schedule and manage Teams meetings while linking CRM data seamlessly, ensuring every meeting is purposeful and data informed. 
• Align your team with relevant updates and shared insights, all within the Teams environment—keeping everyone focused and informed. 

Power Automate: 

• Automate lead assignments, follow-up reminders, and data syncing across systems to eliminate manual tasks and ensure consistent workflows.
• Trigger CRM workflows that create instant, actionable notifications for updates on key deals, tasks, or team activity. 
• Enable real-time visibility into team performance and pipeline progress by keeping your CRM and other tools in perfect sync. 

Expanded Benefits within Outlook:  

Already a favorite among sales teams, Maximizer’s Outlook app has become indispensable for logging emails, managing CRM records, and staying organized directly from the inbox. Upcoming features include AI-generated email summaries and suggested content, further reducing the mental load of sales leaders while helping them maintain a human touch. 

Mike Curliss, President of Maximizer, added, “This is another step in our vision to create a CRM that doesn’t just integrate with Microsoft 365 but transforms how sales teams engage with it. Our customers rely on us to deliver functionality that enhances productivity and strengthens customer relationships.” 

The Microsoft Teams and Power Automate integrations are available now, solidifying Maximizer as the CRM of choice for Microsoft 365 users. For more information or to request a demo, visit maximizer.com. 

About Maximizer  

Founded in 1987 and a pioneer in CRM technology, Maximizer offers an AI-driven CRM platform designed for fast deployment. It empowers sales leaders to manage teams for growth and customer retention using actionable intelligence. Through AI-assisted summaries and exception alerts, Maximizer delivers real-time insights that go beyond traditional forecasting, enabling sales leaders to take timely action with meaningful impact. 

Media Contact: media@maximizer.com