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Maximizer Case Studies

Smart Presentations

Maximizer boosts Smart Presentations with mobility, efficiency, and cloud scalability. 

Smart Presentations, based in Buckinghamshire, UK, specializes in providing cutting-edge unified communication solutions to businesses, educational institutions, and public sector clients. With over 30 years of experience, they are known for their reliable, “right first time” approach, which has nurtured long-standing customer relationships built on peer-to-peer referrals. Smart Presentations chose Maximizer to support their move to the cloud, aiming to improve team mobility and optimize their CRM functionality. 

“Maximizer has been an invaluable tool. It enables us to be efficient, keep track of progress on client projects and opportunities, and deliver the level of service we aim for with our customers.”

Graham Cording Business Collaboration Specialist Smart Presentations

Challenges

For over two decades, Smart Presentations had relied on an on-premise version of Maximizer, which served them well. However, as their industry and business model evolved, so did their needs. Smart Presentations found that the limitations of an on-premise system began to affect their efficiency, especially given the nature of their work. Their sales and technical teams spend considerable time on customer sites, making it challenging to update records and track projects in real-time. Accessing the CRM required calls back to the office, leading to delays that reduced productivity and added friction to customer interactions.

The team had also grown frustrated with the upgrade process of their legacy system, which required third-party engineers to attend on-site—an inconvenient and time-consuming process. They sought a modern, cloud-based solution that would allow them to access their CRM from any device, anywhere, streamlining their workflow and freeing up time to focus on their customers.

While they explored alternative CRM solutions, Smart Presentations ultimately decided to stay with Maximizer due to its competitive pricing, ease of use, and their long-standing confidence in the platform’s reliability.

Solutions

Maximizer’s Certified Solutions Provider, Avrion, recommended that Smart Presentations migrate to Maximizer’s cloud-based solution tailored to meet the company’s need for anytime, anywhere access. The move to the cloud provided Smart Presentations with immediate and significant benefits. The migration was smooth, with minimal downtime and no need for extensive staff retraining, allowing the team to maintain their momentum during the transition.

By moving to Maximizer’s cloud solution, Smart Presentations gained a fully accessible CRM that empowered them to update customer records on the go, significantly reducing the need for office-based support. Avrion also assisted in setting up secure cloud storage, with data backed up in a Tier IV certified data center, giving the team peace of mind about their information security.

For Smart Presentations, the benefits of the cloud extended beyond accessibility. The platform’s document storage capabilities allowed them to centralize all client-related paperwork, making it easy to retrieve information without sifting through archived files. As the business scales, the cloud solution provides a cost-effective way to add new users, supporting Smart Presentations’ growth without operational disruption.

Benefits

Enhanced Mobility

The team can update records from any device, reducing calls to the office by over 50% and allowing staff to stay productive while on the road.

Increased Productivity

Cloud accessibility allows team members to conduct follow-ups and log prospecting activities between appointments, improving productivity by at least 10% each week.

Secure Data Storage

Maximizer’s Tier IV certified data center ensures that all information is securely stored and regularly backed up, offering Smart Presentations peace of mind.

Centralized Documentation

Document storage within Maximizer eliminates the need to search archived files, making critical customer information instantly accessible.

Scalable for Growth

As Smart Presentations grows, adding users to Maximizer is effortless and cost-effective, making it an ideal long-term solution.

Improved Customer Engagement

Access to real-time customer data allows the team to respond faster to customer inquiries, increasing both customer satisfaction and loyalty.

Business partner

Avrion

A Maximizer Certified Solutions Provider, Avrion helped Smart Presentations maximize their CRM investment. Established in 2001, Avrion specializes in delivering CRM solutions that enhance business efficiency and customer development. Avrion’s expertise supports companies across diverse sectors in implementing CRM solutions that foster business growth and operational effectiveness.

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