Kyzen

Building an ordered database with Maximizer to increase accuracy and insights.

Kyzen, founded in 1990, is a pioneer in the industrial cleaning solutions market, specializing in environmentally friendly cleaning products for high-reliability industries such as aerospace, electronics, and semiconductors. Known for their innovative approach, Kyzen has built a strong reputation for delivering effective and eco-friendly cleaning solutions. Kyzen has been a Maximizer customer since 1992, leveraging it to enhance their sales and customer relationship management processes.

Challenges

Creating bespoke cleaning solutions for high-reliability clients means every solution is custom to the client and their unique needs. The sales and lab teams need precise client information to provide the best products and services. 

Kyzen faced several operational challenges before implementing Maximizer. The company relied on manual processes for logging sales calls, managing customer data, and processing lab requests. Information was fragmented across various systems, making it difficult to maintain a holistic view of customer interactions and sales activities. As Kyzen grew, these inefficiencies became more pronounced, leading to the need for a centralized and automated solution. 

Before Maximizer, manual processes like lab request forms and follow-ups were time-consuming and prone to errors. Team members across the business had restricted access to each other’s activities and customer histories, leading to inefficient customer handling. This fragmented data across teams and systems prevented effective data management. 

Solutions

Maximizer was introduced to address these challenges, becoming a pivotal tool in transforming Kyzen’s operations. The team at Kyzen spent time customizing Maximizer to fit their needs, defining the fields that needed to be tracked across the business, and performing a data cleanup to combine duplicate entries, format entries correctly, and correct any errors. This thorough review and cleanup of fields made Maximizer more user-friendly and effective. Once the cleanup was complete, Kyzen built out new processes and workflows for teams across the company. This consistent approach to data capturing set the business up to benefit from Maximizer. 

A significant benefit was the time-saving nature of the automated lab requests and reporting. Before Maximizer, lab request forms took 10 minutes to complete. The old lab request process used self-built PDF forms with links that sent emails upon submission, which often did not work well. This affected accuracy and wasted time. Sales reps can now enter all necessary information directly into Maximizer, creating a case in the customer service module, reducing redundant data entry, and improving accuracy. By integrating this process into Maximizer, accuracy has greatly improved, and the completion time has been reduced to under four minutes, a 60% reduction. This efficiency gain is significant since Kyzen handles approximately 500 lab requests annually in the USA alone, with additional labs in Mexico, China, Korea, Southeast Asia, and Europe. Globally, the company manages around 1,000 lab requests annually. 

Notifications ensure sales leaders and lab managers are updated on the progress of lab requests, improving communication and reducing delays. Optimizing how the company uses the Opportunities module in Maximizer ensures key information is being captured in a helpful and searchable manner, aiding in tracking and analysis. Kyzen labs have also begun using Maximizer to generate their weekly lab reports. This new process is 50% faster than their old data-gathering methods, freeing more time for business-critical tasks. 

Across the company, Maximizer has facilitated enhanced data management, boosted efficiency, and improved processes, particularly in sales management and customer relationship handling. In marketing, Maximizer has transformed how Kyzen targets and reaches its audience. Previously, the company would broadly email everyone in the industrial sector. Now, with more precise data management, marketing lists are more accurate and effective, allowing Kyzen to focus on specific segments like remanufacturing, avoiding irrelevant sectors such as automotive. 

As Kyzen continues to grow and evolve, Maximizer remains a cornerstone of their operations, centralizing customer data and improving overall efficiency. The integration of Maximizer into Kyzen’s workflow has not only enhanced operational efficiency but also driven customer satisfaction and business growth. With Maximizer, Kyzen is well-positioned to continue their legacy of innovation and excellence in the industrial cleaning solutions market. 

The customer service model Jeff built around Maximizer is vital for the business. The ability to link calendars, customer information, and service history makes for a streamlined, efficient process when visiting clients and addressing their concerns. It provides a clear representation of work done and schedules to be completed so there’s never a question mark over a service need. The team has accurate, timely information at their fingertips. Maximizer is the brain of the business, unifying all critical business data and having it accessible remotely is a huge benefit to the Automated Aquatics team. Maximizing efficiency and improving customer service became the hallmark of Automated Aquatics’ operations, driven by the integration of Maximizer into their workflow.

As Automated Aquatics continues to grow and evolve, Maximizer remains a cornerstone of its service operations, taking care of customer data so they can focus on driving excellence and innovation in the swimming pool industry.

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