Hub Exhibitions
Hub Exhibitions drives event growth and improves productivity with Maximizer
Founded in 2018, Hub Exhibitions is a dynamic events management company based in Surrey, UK, with a team of experienced professionals dedicated to organizing award-winning and market-leading expos. In 2019, Hub Exhibitions successfully launched the Women in Business Expo, attracting over 4,000 attendees, and is now preparing for its latest venture, Space-Comm Expo, scheduled for 2021. With plans for virtual events and expansion to new cities, Hub Exhibitions relies on Maximizer to support its rapid growth and facilitate event management.
“In the infancy of our company, without Maximizer CRM we wouldn’t have been able to grow the database as quickly as we have. I can’t imagine life before it or without it, quite frankly.”
Challenges
When Hub Exhibitions launched, founder Rob Sherwood and Group Event Director Christie Day knew that securing the right CRM was critical. The company’s success hinged on efficiently managing a vast network of suppliers, exhibitors, prospects, and delegates. This address book of contacts formed the backbone of their events, making it essential to select a solution that could grow with the company.
The team had prior experience with Maximizer and other CRM systems, so they knew what they needed: a user-friendly, easy-to-implement CRM that would allow them to focus on event planning rather than IT hurdles. Partnering with Maximizer’s Certified Solution Provider, QIC, Hub Exhibitions quickly implemented Maximizer, becoming fully operational in just a few days.
From the outset, Maximizer played a vital role, helping Hub Exhibitions build a comprehensive, accessible database and enabling them to target audiences effectively. With this CRM foundation, Hub Exhibitions rapidly grew its event portfolio, positioning itself as a leader in the UK events industry.
Solutions
Maximizer provides Hub Exhibitions with the flexibility to organize and manage data essential to their business. By partnering with QIC, Hub Exhibitions implemented Maximizer’s cloud-based solution with minimal downtime and no significant training hurdles, allowing the team to immediately access, update, and utilize their data on demand.
With Maximizer’s customizable fields, Hub Exhibitions tailored the CRM to capture critical event data, such as delegate interests and visitor personas, making it easy to segment and target their audience with personalized content. Saved searches and custom lists enabled the team to create marketing and sales campaigns efficiently, ensuring they reached the right audience for each event.
The CRM’s reporting and dashboard capabilities gave Hub Exhibitions a real-time view of event performance and attendee engagement. Monthly in-depth reporting provided insights into revenue trends, helping them prioritize growth areas and make data-driven decisions. As the business scaled, adding new users to Maximizer proved seamless, supporting Hub Exhibitions as they expanded their team and event calendar.
Benefits
Rapid Database Growth
Maximizer enabled Hub Exhibitions to quickly build a comprehensive contact database, laying the groundwork for successful event planning and audience engagement.
Enhanced Sales Productivity
User-friendly features and saved searches allow the sales team to create targeted lists efficiently, increasing productivity and freeing time to focus on client interactions.
Scalable and Flexible
Adding new users to Maximizer is straightforward, ensuring the system supports Hub Exhibitions’ growth without disruption.
Real-Time Business Insights
Maximizer’s dashboards and reporting tools provide immediate access to performance metrics, helping Hub Exhibitions make data-driven decisions.
Event Targeting
Customizable fields allow Hub Exhibitions to capture attendee interests and personas, enabling tailored marketing and sales efforts that resonate with their audience.
Improved Customer Experience
With centralized data management and faster access to insights, Hub Exhibitions can enhance customer interactions, supporting their reputation as leaders in the events industry.