Integrate Zendesk into Maximizer to Build Deeper Customer Relationships

Connect Maximizer and Zendesk for a 360-degree view of customers that will drive sales.

About Maximizer’s Zendesk Integration

Sales leaders know that winning a deal is only the first step in their journey with a customer. Over time, building a good customer relationship depends on being able to answer customer queries with relevant and timely information, providing superior product support and discovering trends in customer behaviour. Armed with these capabilities, sales teams have the edge they need to adapt to changing market conditions, drive renewal income and sell more.

Zendesk is a leading customer support platform that engages with customers where they are: phone, email, live chat, and social media. Using automated workflows and a unified workspace, support staff can streamline their interactions with customers to resolve issues quickly – a win for everyone.

Maximizer’s award-winning CRM integrates with Zendesk via Zapier, an integration platform connecting thousands of applications. Integrating through Zapier adds the ability to easily create advanced, code-free workflows connecting Maximizer and Zendesk. For example, when a new Zendesk ticket is created you could create a Zapier workflow to automatically update an existing contact record, create a new contact or send a ticket to a salesperson for follow up.

Three Key Benefits for Sales Leaders

1. Increase the Value of your CRM Data by Capturing Important Support Information

Customer support systems contain a treasure trove of information for sales teams. However, support and CRM systems are often unconnected. Integrating Maximizer with Zendesk, solves this problem. Post-sales support interactions can be captured and added as notes to Maximizer contacts, informing salespeople of emerging issues as well as new opportunities. Linking a customer’s data to their support history also provides the opportunity to personalize sales communications, something consistently identified as being valuable to your end customers.

2. Increase Sales by Providing Great Support

Done well, customer support provides a competitive advantage. When support teams and sales teams share information, they drive accountability and add focus to interactions with customers. Customers benefit by having their needs addressed quickly. Sales teams benefit by leveraging their company’s reputation for providing great customer support. Connecting Maximizer and Zendesk takes support to the next level by making it a sales-enhancing activity, not just a necessary cost centre.

3. Reduce Costs and Errors, and Increase Internal Efficiencies

Integrations are cost effective due to reduced licencing requirements, labour savings in training & the required task/workflow resources, and the elimination of duplicate data entry and the corresponding risk of error.  In addition, initiating Maximizer’s basic Zapier workflow for Zendesk is free and supported by Maximizer’s legendary software engineering and customer service teams.

For more information on integrating Maximizer and Zendesk, see the integration page here.

For more information on Maximizer, visit us at: https://www.maximizer.com