Increase Sales with Maximizer’s MailChimp Integration

Use Maximizer and MailChimp to create and track best-in-class email campaigns.

About Maximizer’s MailChimp Integration

Maximizer’s award-winning CRM integrates with MailChimp, a best-in-class email and marketing campaign management system. Together, they allow sales teams to drive sales by sending the right offer to the right contacts at the right time.

Maximizer offers two ways to integrate with MailChimp: native (direct connection between Maximizer and MailChimp) and via Zapier (a service that connects thousands of applications using intuitive workflows – no code required).

The native Maximizer-Zapier integration provides the ability to create and synchronize email lists, create email campaigns, and monitor their results (delivery/bounce rates, open and click through rates) – all from within Maximizer. For more information on Maximizer’s native integration with MailChimp, see our MailChimp integration page.

Integrating with Zapier adds the ability to easily create advanced workflows connecting Maximizer and MailChimp with other applications. For example, you could create a Zapier workflow to automatically collect an email address from your Facebook Lead Ad, create a new lead in Maximizer, instantly update your new lead email list, synchronize it with MailChimp, send an offer email using MailChimp and track the recipient’s interaction with your email… all of this without any manual intervention! For more information on integrating Maximizer, MailChimp, and other applications using Zapier, see the integration page here.

Three Key Benefits for Sales Leaders

1. Increase Productivity by Automating Email Campaigns

A challenge in email marketing is avoiding the manual work and data silos that are created when customer data is used to create an outbound email list that is never connected back to the original data (think spreadsheets and mail merge). With Maximizer’s MailChimp integrations, sales teams can streamline the process of creating and managing email lists and campaigns and automatically synchronize the lists in Maximizer and MailChimp. Campaign results show up automatically within Maximizer, simplifying A/B testing and campaign evaluations and adjustments.

2. Increase Sales by Targeting Email Campaigns

Generic email lists yield tepid results, whereas targeted lists result in better engagement, higher conversion rates and a superior ROI. With Maximizer’s comprehensive CRM data model and flexible custom fields, sales teams have everything they need to segment their leads and customers with precision. Matching a relevant message to a tailored list using Maximizer’s integration with MailChimp can improve sales performance throughout the funnel – from leads to renewals.

3. Reduce Costs with Free Integrations

Maximizer’s native MailChimp integration and basic Zapier workflow are both free and supported by Maximizer’s legendary software engineering and customer service teams.

For more information on Maximizer, visit us at: https://www.maximizer.com